Søstrene Grenes Import A/SAktiv

Søstrene Grene is an international retail and e-commerce business with physical stores and an online presence across 19 markets. At the heart of Søstrene Grene is a truly special atmosphere, designed to feel like entering an oasis where, at least for a while, customers can take a break from the hectic pace of everyday life. This distinctive universe extends from the physical stores to the online experience. By creating inspiring experiences across both physical and digital touchpoints, Søstrene Grene seeks to set the stage for wonderful experiences and joyful moments – experiences that encourage customers to explore, find inspiration and let their imagination run free. ​​With great passion, Søstrene Grene develops new designs within their product categories. Common to the products is the unique Søstrene Grene design with an elegant and aesthetic expression that brings beauty to everyday life – and, not least, with prices that stay affordable for the many.​​Søstrene Grene is a family-owned and -operated group of companies. The family ownership makes it possible to think and operate Søstrene Grene with a sound and long-term perspective according to the virtuous values that we believe in while constantly innovating the concept and products, respecting the history and culture of Søstrene Grene dating back to the very beginning in 1973. ​​Søstrene Grenes Holding ApS is the holding company that gathers the companies related to the Søstrene Grene business owned by

Development in activities and financesOver the years, Søstrene Grene has developed and refined the concept and assortment while expanding into new​areas with a very positive response from customers in all markets. Germany and the United Kingdom continue to be important growth markets along with new markets such as Poland and Italy where Søstrene Grene opened its first stores in May and June 2026 respectively. ​​This financial year the revenue in Søstrene Grenes Import ApS grew 7% to a new all-time high of DKK 1,998m.​Internally we have continued to focus on both securing growth and strengthening and enhancing our foundation and capabilities with several major projects and investments. ​​The implementation of a new ERP system, automations and the opening of our new distribution centre in the Netherlands have been the largest initiatives, alongside continued investments in the organisation, digitalisation and supply chain capabilities.

Uddrag af ledelsesberetningen i den seneste årsrapport.