Playable ApSAktiv

Playable develops and commercialises a SaaS-based Marketing Gamification platform, enabling marketers globally to engage their audiences through interactive, game-based experiences. The platform supports the full marketing funnel — from awareness and lead generation to customer retention and loyalty. For further information, visit www.playable.com.

Development in activities and finances2025 marked a significant milestone for Playable, as the company delivered strong financial results while simultaneously advancing its strategic ambitions and laying a solid foundation for continued growth. ​Net profit before tax increased to EUR 904k, up from EUR 622k in 2024 - an increase of 45%. Profit after tax reached EUR 2,153k compared to EUR 613k in 2024, driven in part by the recognition of a deferred tax asset (see separate section below). ​Beyond the financials, the year was characterised by strong commercial and operational progress: ​ ​● Growing market demand for gamification as a performance-driven marketing channel ​● Continued growth of the customer base through new logos, cross-sell and expansion into new markets and ​ brands ​● Attracting and retaining larger, strategic enterprise accounts ​● Playable's market position was further validated through consistent recognition on G2, one of the world's ​ leading software review platforms. Throughout 2025 and into early 2026, Playable received multiple badges ​ across categories including Leader, Enterprise Leader, Grid Leader, Best Estimated ROI and Fastest ​ Implementation - reflecting strong and consistent customer satisfaction across market segments. ​● Employee engagement scores reached an all-time high, reflecting a strong and motivated organisation ​ ​Our achieved results confirm that Playable has reached a stage of profitable, scalable global growth - and the company en

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