Prada Denmark ApSAktiv

Principal activities of the Company comprise import, distribution and sales of Prada products in Denmark. The company runs two channels for the distribution and sales activities: the retail, through the concessions into Illum mall, and the e-commerce, through its own website. Business review Year 2025 was another year of sound results as enduring brand relevance and rigorous execution drove a positive performance in a challenging environment. At brand Group’s level, Prada confirmed a solid and resilient performance with retail net sales at -1% in the 12 months. Miu Miu delivered a sustained trajectory with retail net sales up by 35% in 2025. At Group level, PRADA’s year was characterised by an in-deep focus on customers relationship through immersive events and exclusive experiences and a further improved retail network, with which the Group provided own brands with powerful dimensions to express their distinctive identities and connect with their communities. As for Prada, the brand continued to express its ability to innovate through trend-setting fashion shows and successful product launches, spanning from new propositions to the reinterpretation of the icons, driving a well-balanced performance. Through initiatives such as Prada Mode, Prada Frames and Sound of Prada, the brand continued to shape the cultural conversation. At Miu Miu, through special initiatives such as 30 Blizzards and signature formats including Tales & Tellers, Women’s Tales, Li

Financial review In 2025, the Company's revenue amounted to DKK 88,807 thousand against DKK 71,717 thousand of last year registering an increase of 11%. Such rise is anyway uncomparable to year 2024, due to new opening of concession Miu Miu in Illum at end of September 2024 and therefore the presence of 12 months continuous turnover from new Miu Miu retail business. Stand alone, this new line of business autonomously brought retail sales of DKK 28,004 thousand (DKK 7,929 thousand the comparison to 2024). The trend in sales split by channel, reported a retail Prada with some decrease of 5% from 2024, while e-commerce channel had some expansion on 2024 sales by 3%. The split between the two channels gives further evidence of a continuing rebalancing effect towards traditional channel of sales: retail channel rose to 92.8% (last year 91.4%), while e-commerce settled down to 7.2% (last year 8.6%) In terms of customers’ nationality, as per 2025 figures, the Prada’s retail channel ratio can be split into 70% local customers and 30% travellers, due to a decrease in the international traffics from Asian clientele. The Miu Miu one is even more exposed towards the travellers, due to the nature of boutique selling mainly on leather goods business. The ratio attests this year on 51% local customers and 49% travellers, despite some decrease on sales to Asian clientele, partially absorbed on an increase towards European customers. Coming to cost side of operations, the company has reported

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