Wavemaker A/SAktiv
Økonomiske nøgletal
Nøgletal
2024Balancens sammensætning
Udbytte
foreslåetForeslået udbytte for regnskabsåret 7.500.000 kr. (71% af årets resultat).
Foreslået udbytte for regnskabsåret fra årsrapportens resultatdisponering (udbetales normalt året efter generalforsamlingen).
Selskabsskat
Virksomheden er sambeskattet. Skatten opgøres samlet hos administrationsselskabet WPP Holding Denmark A/S.
Kilde: Skattestyrelsens offentlige skattelister for selskaber. Beregnet skat for indkomståret; kan være lavere end 22 % af indkomsten, fx ved skat betalt i udlandet. sktst.dk
Regnskabstal2017–2024
| 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | |
|---|---|---|---|---|---|---|---|---|
| Balance — aktiver | ||||||||
| Likvide beholdninger | 302.000 | 11.000 | 0 | — | — | — | — | — |
| Omsætningsaktiver i alt | 124.455.000 | 128.430.000 | 123.702.000 | 170.347.000 | 185.971.000 | 223.502.000 | 146.867.000 | 183.710.000 |
| Anlægsaktiver i alt | 682.000 | 688.000 | 72.000 | 118.000 | 118.000 | 111.000 | 31.000 | 60.000 |
| Aktiver i alt | 125.137.000 | 129.118.000 | 123.774.000 | 170.465.000 | 186.089.000 | 223.613.000 | 146.948.000 | 183.770.000 |
| Balance — passiver | ||||||||
| Kortfristede gældsforpligtelser | 91.828.000 | 88.853.000 | 75.942.000 | 116.743.000 | 122.163.000 | 145.750.000 | 90.021.000 | 140.424.000 |
| Langfristede gældsforpligtelser | — | — | 1.145.000 | 3.069.000 | 0 | — | — | — |
| Gældsforpligtelser i alt | 91.828.000 | 88.853.000 | 77.087.000 | 119.812.000 | 122.163.000 | 145.750.000 | 90.021.000 | 140.424.000 |
| Selskabskapital | 24.600.000 | 24.600.000 | 24.600.000 | 24.600.000 | 24.600.000 | 24.600.000 | 24.600.000 | 24.600.000 |
| Overført resultat | 8.709.000 | 15.665.000 | 22.087.000 | 26.053.000 | 39.326.000 | 18.263.000 | 7.138.000 | 10.207.000 |
| Årets resultat | 842.000 | 6.956.000 | 6.422.000 | 3.966.000 | 13.273.000 | 13.937.000 | 13.875.000 | 10.569.000 |
| Egenkapital i alt | 33.309.000 | 40.265.000 | 46.687.000 | 50.653.000 | 63.926.000 | 77.863.000 | 56.738.000 | 42.307.000 |
| Resultatopgørelse | ||||||||
| Omsætning | 632.677.000 | 628.913.000 | 579.243.000 | 549.842.000 | 683.385.000 | 746.210.000 | 732.886.000 | 142.707.000 |
| Bruttofortjeneste | — | — | — | — | — | 72.262.000 | — | 70.448.000 |
| Resultat af primær drift | 724.000 | 8.658.000 | 8.168.000 | 5.133.000 | 17.204.000 | 17.585.000 | 15.943.000 | 12.322.000 |
| EBITDA | 825.000 | 8.865.000 | 8.477.000 | 5.146.000 | 17.231.000 | 17.618.000 | 15.977.000 | 12.343.000 |
| Resultat før skat | 1.058.000 | 8.961.000 | 8.226.000 | 5.104.000 | 17.063.000 | 17.920.000 | 17.833.000 | 13.632.000 |
| Årets resultat | 842.000 | 6.956.000 | 6.422.000 | 3.966.000 | 13.273.000 | 13.937.000 | 13.875.000 | 10.569.000 |
| Personaleomkostninger | 46.871.000 | 41.972.000 | 37.460.000 | 37.512.000 | 41.604.000 | 54.644.000 | 65.275.000 | 58.105.000 |
| Af- og nedskrivninger | 101.000 | 207.000 | 309.000 | 13.000 | 27.000 | 33.000 | 34.000 | 21.000 |
| Andre nøgletal | ||||||||
| Ansatte | 89 | 83 | 73 | 69 | 75 | 95 | 115 | 97 |
| Udbytte | — | — | — | — | — | 35.000.000 | 25.000.000 | 7.500.000 |
En streg (—) betyder, at der ikke er indsendt årsrapport, eller at posten ikke fremgår af den; 0 er et nul angivet i årsrapporten.
Om virksomheden
Årsrapport 2024We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fueled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales. Our 7,200 people across 90 markets have the deep knowledge, confidence and courage to provoke growth for some of the world’s leading brands and businesses. We are a part of GroupM, WPP’s global media investment management company. The Company’s core business areas are marketing services, such as media, content and technology including business consulting, eCommerce & development, strategy & communications planning, data & tech planning, content development, SoMe and Influencer marketing, negotiation, traffic handling, implementation, and measurement of the return on media and marketing investments for advertisers.
The forecast for 2024 showed revenue at the same level as 2023. The Company’s revenue for the financial year 2024 was TDKK 142,707. This represents a decrease of 18% from 2023 where the revenue amounted to TDKK 174,758. The Company’s result before tax for the financial year 2024 was TDKK 13,632, which is below the expected range from TDKK 15,000 to TDKK 16,000 and represents a decrease of 24% as against result before tax for the financial year 2023. Equity in the Company's balance sheet at 31 December 2024 stood at TDKK 42,307 as against TDKK 56,738 at 31 December 2023. The decrease in equity is attributable to the dividend that the Company distributed to its Parent Company on the result of the financial year 2023. Several factors have impacted the result for 2024. The year has seen slower growth than previous years due to client and market insecurities and a slowdown in parts of the media business. The Company realized efficiencies on its operations leading to decreased external costs partially offsetting the increase in staff costs. To equip the Company for the new operating model and capabilities, investments in our people have been made. Wavemaker Denmark continued to expand the reach of high margin business areas such as Marketing Consulting Services as we deepen our engagement with our client base. This increased the gross profit from selling services, while lowering the revenue, from buying media inventory and reselling to clients. While our gross margin grew from 46.5
Uddrag af ledelsesberetningen i den seneste årsrapport.