PRETTYSOCIAL MEDIA ApSActive
Key figures
310.109 kr.-49,1%
Gross profit 2021
-29,7%
Average annual change 2017–2021
Key ratios
2025-1.090,5%
Equity ratio
0,1×
Current ratio
Balance sheet structure
Current assetsNon-current assetsLiabilities and provisionsEquity
Corporate tax
income year 20242024Taxable income -195.199 kr.0 kr.
2023Taxable income 0 kr.Losses deducted 56.991 kr.0 kr.
2022Taxable income -64.683 kr.0 kr.
2021Taxable income -212.298 kr.0 kr.
2020Taxable income -90.738 kr.0 kr.
2019Taxable income -448.248 kr.0 kr.
Corporate tax →
Source: the Danish Tax Agency's public company tax lists. Calculated tax for the income year; may be lower than 22% of income, e.g. when tax is paid abroad. sktst.dk
Financial statements2017–2025
| 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|---|---|---|---|---|
| Balance sheet — assets | |||||||||
| Cash and cash equivalents | 88.910 | 433.558 | 122.515 | 214.225 | 88.223 | 6.065 | 582.163 | 42.319 | 141.006 |
| Total current assets | 547.080 | 655.295 | 466.000 | 306.681 | 153.516 | 6.065 | 721.929 | 213.205 | 272.125 |
| Total non-current assets | 2.500 | 0 | 16.000 | 16.000 | 25.875 | 9.875 | 9.875 | 12.740 | 14.301 |
| Total assets | 549.580 | 655.295 | 482.000 | 322.681 | 179.391 | 15.940 | 731.804 | 225.945 | 286.426 |
| Balance sheet — liabilities and equity | |||||||||
| Current liabilities | 686.604 | 867.604 | 1.079.042 | 947.868 | 708.342 | 2.630.016 | 3.293.541 | 2.990.785 | 3.409.859 |
| Non-current liabilities | 1.503.167 | 1.570.824 | 1.634.822 | 1.701.427 | 2.015.205 | — | — | — | — |
| Total liabilities | 2.189.771 | 2.438.428 | 2.713.864 | 2.649.295 | 2.723.547 | 2.630.016 | 3.293.541 | 2.990.785 | 3.409.859 |
| Share capital | 120.918 | 120.918 | 120.918 | 120.918 | 120.918 | 120.918 | 120.918 | 120.918 | 120.918 |
| Retained earnings of previous periods | -1.761.109 | -1.904.052 | -2.352.782 | -2.447.532 | -2.665.074 | -2.734.994 | -2.682.655 | -2.885.758 | -3.244.351 |
| Profit for the year | -293.095 | -142.943 | -448.730 | -94.750 | -217.542 | -69.920 | 52.338 | -203.103 | -358.593 |
| Total equity | -1.640.191 | -1.783.134 | -2.231.864 | -2.326.614 | -2.544.156 | -2.614.076 | -2.561.737 | -2.764.840 | -3.123.433 |
| Income statement | |||||||||
| Gross profit | 1.271.342 | 979.535 | 715.099 | 609.716 | 310.109 | — | — | — | — |
| Operating profit | -210.136 | -54.317 | -375.458 | -19.881 | -142.685 | -14.376 | 118.486 | -128.144 | -262.897 |
| EBITDA | -205.136 | -51.817 | -375.458 | — | — | — | — | — | — |
| Profit before income tax | -293.095 | -142.943 | -448.730 | -94.750 | -217.542 | -69.920 | 52.338 | -203.103 | -358.593 |
| Profit for the reporting year | -293.095 | -142.943 | -448.730 | -94.750 | -217.542 | -69.920 | 52.338 | -203.103 | -358.593 |
| Labour costs | 1.476.478 | 1.031.351 | 1.090.557 | 629.597 | 452.794 | 446.682 | 561.142 | 572.231 | 554.731 |
| Depreciation of non-current assets | 5.000 | 2.500 | 0 | — | — | — | — | — | — |
| Other indicators | |||||||||
| Employees | 2 | 2 | 2 | 2 | 2 | 1 | 1 | 1 | 1 |
A dash (—) means the report has not been filed or the line is not reported; 0 is a zero stated in the report.
About the company
Annual report 2025The purpose of the company is to engage in business within the field of digital media and consulting services.
Excerpt from the management's review in the latest annual report.